Darren Romanelli aka DRx
b., 1975, Los Angeles
Lives and works in Los Angeles, CA
This California native consistently twists the familiar into the fresh. DRx has gained renown as a savvy reviver of cultural classics. Whether its Jaeger Le Coultre, Black Sabbath, Looney Tunes or Converse – he redefined these legendary properties while simultaneously building a loyal following on a global scale.
For the doctor, each project becomes a surgical procedure, a complex operation in which his subject undergoes a thrilling metamorphosis. What links each of Romanelli’s projects is the enthusiasm with which they are conceived. This innovative blending of past and present began with a love for vintage lines, an obsession with the class and craftsmanship of days past and present. Each new project is the result of dedication, commitment and more importantly, a personal connection.